A rite of passage for anyone starting their own business, creating a logo is an essential ingredient for effective branding, building recognition and dominating the market in any industry.
When you embark on your own logo design process, you’ve got to do it right. It’s an undertaking that takes time, thought, creativity and collaboration—and it’s 100% worth it. Contrary to what you might believe, you don’t need a large budget to hire a graphic designer or even a design background to make a quality logo—you can use a free logo maker.
From finding inspiration to choosing the right colors and font, this guide will map out how to design a logo from start to finish, so you can complete the process on your own. Your mission—should you choose to accept it—is to use these guidelines and create a logo that your audience won’t forget.What is a logo?
A logo is a branded design that functions as a symbol for a particular business, representing the essence of its purpose and personality. Just like the ubiquitous Nike swoosh or McDonald’s golden arches, your logo will become the face of your brand, acting as an identifying factor that audiences will recognize over time and ultimately associate with trust in your services, content or products.
A truly successful logo goes beyond just imagery; it tells a story that deeply connects with its audience. Crafting such a logo involves blending elements that reflect the brand's identity, appeal to its target audience, and embrace modern design trends
Yaya Aaronsohn, Head of Brand Maker at Wix.com
Logos come in different forms, running the gamut from text-based to image-based and everything in between. Once complete, it is stamped across a business’s marketing assets, such as its website, business cards and packaging materials.How to design a logo
When you craft a logo of your own, start by finding the best logo maker to assist you. The Wix Logo Maker makes it possible to create a logo the way you want and customize the details of your design in a streamlined fashion.
Of course, you can always hire a graphic designer, but that can be a pricey endeavor that you may not have the resources for just yet. For a full explanation of price options, you can read more about logo design costs. Whatever option you choose, the following steps will ensure a smooth and satisfying logo building process:
01. Define your brand identity
As crucial as your logo is to your business, it’s not the entire picture. Your brand consists of many components apart from this: a website, written content and marketing materials—just to name a few. All of these parts have one goal in common: they form a complete brand identity in order to successfully represent and market your business.
With this in mind, your logo should be consistent with the rest of your brand’s persona. It’s important also to think about how your brand values might be incorporated into your logo. If sustainability is important to you as a company, how can you make this shine through from your design into your finished logo? The same goes for any of the ethics you hold dear as a brand - from credibility, to trustworthiness, to reliability.
02. Seek inspiration and brainstorm
Inspiration comes in two ways—from outside and from within. So, we’re going to break this step into two.
First, explore the logo-verse around you. Pay attention to the best logos you come across on a daily basis, and be proactive by conducting online research. You can discover relevant logo trends and find interesting logo ideas by browsing different design blogs or the Pinterest boards and Behance or Dribbble accounts of established designers.
Creating a mind map is a great way to start off your logo design project. It can help you to think about how different elements will work together and how the design may be used in various contexts. Mind maps can also help bring clarity to complex ideas and provide an overview of how all the pieces fit together. They're often used as the starting point in a design process and can help designers explore different ideas while forming an overall plan.
Competitor research will help inspire your logo design, too. This way, you can see what people in your industry are doing, take note of what works and what doesn’t, and most importantly—ensure that your logo won’t be too similar to someone else's.
Next, look for inspiration within. Spend some time brainstorming your vision for the perfect logo. Take it seriously, but make it fun by creating a mood board or listing adjectives to describe your brand.
Here are some brainstorming questions to get the ball rolling:
What adjectives describe my brand?
Who is my ideal customer?
What colors represent my brand values and message?
What symbols or characters could I use in my design?
What are some of my personal favorite logos, and why?
These creative moments with yourself and your team are important for honing in on the message and purpose of your brand. Also, consider gathering your colleagues and friends to help get a well-rounded perspective.
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